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Parameters for custom blocks

In any Custom Block settings in CMS there is present a field 'Parameters', the variables that can be used there are:

item_id - for products, articles and ads ids
category_id - for any kind of category ids
manf - for manufacturer ids
search_string - when user is doing some search
article_id - to show block only for some articles

You can create different Custom Blocks first, then go to CMS > Pages Layouts and add the blocks to the pages where you want to show them and when you click on block's settings specify in the pop-up window the following string in the 'Parameters' filed:
13 and 48 are the categories where the block will be shown.