ViArt - PHP Shopping Cart

Archive for January, 2007

Web content management software and SEO

Thursday, January 25th, 2007

Web content management software provides non-technical users the ability to add content to a website - this is possibly their main benefit and reason for implementation for most businesses. But, without any IT involvement can CMS deployment have a damaging effect to the find-ability of your content and search engine rankings?

As outlined in this very informative article at CMSWire, non-technical users can contribute to search engine friendly content and effectively build traffic to a website if a few careful decisions are made when selecting and implementing the web content management product. Amongst many factors, the software should support search engine friendly features such as search engine friendly URLs, Meta tags and effective content structuring such as search engine friendly URLs, Meta tags and effective content structuring such as < H1 >,< H2 > tags, and RSS syndication.  

Choosing the Right Shopping Cart Software and Web Content Management Software - Part 2

Wednesday, January 24th, 2007

In part 1 (Choosing the Right Shopping Cart Software and Web Content Management Software - Part 1) we looked closely at some of the features in shopping cart software to help you identify what you may or may not need from your software.

To help you evaluate some of the features you may need from your web content management software to run your online business, it will be helpful to think about how important the following features are to you.  The level of demand for each of these features will depend a great deal on how experienced you are with web content management software.
 
Product Growth
As mentioned in part 1, some shopping cart software can limit the number of products a website retails, while others can support unlimited products.
 
This is the same for web content management software - some systems or versions of the software can limit features available to you and if you plan to grow your business it is important that your content management system has room for growth and can support the growing amount of information on your site.  Software that supports a limited amount of content may be fine for a short time, however may become a problem as the website develops. 
 
Similarly, one of the main purposes of content management software is that it allows a number of administrators to organise and handle the information that is uploaded to one website no matter where they are located.  This means that separate departments can handle the information on one website from the same system.  Some software can limit the number of administrators that have access to the content management system, therefore if you plan on expanding you may want to take this into consideration.
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Choosing the Right Shopping Cart Software and Web Content Management Software - Part 1

Tuesday, January 23rd, 2007

Shopping cart software is ecommerce software which enables merchants to run a business online. The shopping cart software is made up of an ordering system, by which users can choose products from a list, place the product in their virtual ‘basket’ and then pay through credit card or other media.

Web content management software allows webmasters to organise and handle all information

The first most important step in online selling, is choosing the right shopping cart system and content management tool. You need to find an ecommerce system that will accommodate the smooth running of your online business and at the same time give your customers an effortless shopping environment. It’s therefore important to identify the features you think you will need from your shopping cart software and web content management software.

To identify the features you will need, it is essential that you know your product well and your future intentions. What you intend to sell online and how you intend to expand your business will greatly determine what features you need from your shopping cart system and web content management software.
To help you evaluate some of the features you may need to run your online business, it will help to think about how important the following features are to you. The level of demand for each of these features will depend a great deal on how experienced you are with shopping carts and web site content management.

In part 1 we will look at what shopping cart features you may want to think about:
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UK Government To Collapse More Than 551 Website

Monday, January 15th, 2007

The UK Government announced last week that they are to collapse more than 551 (out of 951) government websites.  The move has been made to make accessing information easier for both businesses and citizens.  Will this have a positive effect on the way their content management sites are used?

Government websites are based on web content management software.  Their decision to collapse so many .gov websites may have a very positive impact on the way content management sites are used.  As mentioned in my previous post (The Importance of Web Content Management Software), web content management software primarily allows a shared service, it allows multiple users to work together and communicate with the same audience from one entire system.

By taking all of the information from all of the collapsed sites and putting it into two places: Direct.gov.uk (For citizens) and BusinessLink.gov.uk (For businesses) it will truly ensure a shared content management system.  Users will be able to visit one website and know they can find what they are looking for at that site.

The Importance of Web Content Management Software

Monday, January 15th, 2007

Web based information is huge and it is growing. For a website to compete effectively information must be managed and updated frequently. Web content management software allows webmasters, without any programming experience to handle all information that is uploaded to a website no matter where they are located.

Web content management software is especially important in handling constantly updated information if there is multiple users controlling the information on one website. For example, large ecommerce organisations might have numerous departments handling different sections of a website, therefore web content management software would need to be in place to allow the entire system to operate in a multiple user environment. Web content management software can be especially important for global teams, allowing employees miles apart to work together and add content on a daily basis.

Web site content management can additionally allow webmasters to integrate customer services tools such as forums and help desks. Forums can become a widely used feature of a website, this is more so the case if online retailers sell equipment users may need product support for.

As well as organising content, a content management product can manage and customise the design of a website. Web site content management systems often provide template-based designs that allow users to build up a website from scratch without any HTML knowledge at all. On the other hand, for people with advanced PHP knowledge or a definite idea about how they want a website to look, it is important to find a flexible shopping cart and web site content management product with an advanced scripting engine behind the scenes.
With the web moving at such a rapid pace, online businesses that set up years ago are finding the need to update their content management product so it works in conjunction with the current ecommerce environment. With SEO (Search Engine Optimisation) becoming increasingly important webmasters are looking for web content management software that will support RSS (Really simple Syndication), customisable META data and static pages with dynamic layouts, for example. On a similar note, if an affiliate program is part of an ecommerce business plan, webmasters are looking for a content management product that integrates banner management.

When selecting web content management software it is important to think about such features and consider how much content will need to be stored. If you plan for growth make sure your content management product can support this and if you do not feel confident about installing, running and managing your web content management software the availability of technical support will be important to you, so do consider this too.
The very purpose of every website is to distribute and communicate information. In today’s competitive online marketplace every ecommerce business needs to realise the importance of frequently updated, fresh content.

Whether a website is being built by experienced users with complete HTML and PHP knowledge, or by first time shop owners, there is shopping carts and web content management software out there that will give every sized business the practical features necessary to compete effectively in today’s competitive ecommerce market.
A post on the Millennial Web Content Management Blog supports one point I made in this article - the need for updated and managed content in todays competative environment . The post and video explains the need for content in order to succeed in the online marketplace. SEO and content management come hand in hand. A good content management product that supports SEO friendly features will help webmasters in their quest to succeed in ecommerce.


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