Yahoo’s New Shopping Cart Icon Announced
Following in the footsteps of Google, Yahoo announced yesterday a partnership with ebay in which the sponsored search results will feature a small blue shopping cart icon. The shopping cart icon is in place to notify shoppers of those merchants that accept PayPal Express Checkout as a form of payment.
“Yahoo’s new search marketing platform delivers consumers more relevant search results, and now, with the shopping cart icon, a clear and simple path to making purchases,” Rich Riley, Sr. vice president, Online Channel & Small Business Services, Yahoo! Inc. said in a written statement.
According to Yahoo, the new shopping cart icon will help extend the company’s new search marketing platform launched Feb. 5 in the US, referred to as Project Panama.
So here’s how the new shopping cart model works; merchants’ search listings on Yahoo will be enhanced with the blue shopping cart icon, pointing consumers to a bright orange button on the merchants’ checkout page, which links the consumer to the path to complete purchases using PayPal Express.
This has come sometime after Google announced the same principal. The only difference being that Google’s shopping cart icons notify shoppers about merchants that offer the google checkout, not PayPal Express Checkout.
Since Yahoo’s shopping cart icon news, there’s been some negative posts along the lines of this one: “Google Shopping Cart Poached By Yahoo“.
What do you think? Will Yahoo eventually become Google’s major, competitive rival? Give us your feedback…
Technorati Tags: yahoo panama, shopping cart icon, paypal checkout, ebay, google checkout
June 28th, 2011 at 7:26 pm
really…
Fat women and girls always worried because of their ugly shaped bodies. They want to wear expensive and stylish outfits . http://bdczxnj.allmyblog.com/ but they can not wear these outwears…
June 30th, 2011 at 7:10 am
Greate…
It’s such a great site! http://sallybxsalmon.tumblr.com/ Great post, I just bookmarked it on Digg….
August 9th, 2011 at 6:30 pm
Great One…
I must say, its worth it! My link, http://blog.extra.by/elizabeth/,thanks haha…
August 13th, 2011 at 8:15 am
Great One…
I must say, its worth it! My link, http://amy11.beeplog.com/,thanks haha…
September 8th, 2011 at 9:35 pm
very helpful…
I preferred to thank you for this good article. http://lychtb.mylivepage.com/blog/1958/12064 I by all odds liked every little bit of it…
October 22nd, 2011 at 2:04 am
Great…
Would you say a larger % of hardcore football fans have Baseball, Basketball, or Hockey as their 2nd favorite sport?. . Would it make sense for leagues to get together to offer package prices between sports? . . . Thanks for your opinions and have a fa…