Experian Buys Hitwise
Experian today announced that they have acquired Hitwise for a reported sum of $240m.
What with Google acquiring DoubleClick and rumours rife that Ebay could be buying social networking site StumbleUpon, this must be the season of extravagant web purchases!
What is Experian?
Experian provides analytical services to organisations and consumers. They list their main activities as credit services, decision analytics (mostly credit and fraud related) and marketing solutions.
What is Hitwise?
Hitwise provides daily insights on how 25 million people interact with over 900,000 websites in multiple industries. Such information, like what people are searching for in your industry, who your competition is and who your largest market is, helps clients better plan, implement and report on search marketing, online branding and much more.
Why did Experian want Hitwise?
“Companies are increasingly shifting from mass marketing through established media, such as direct mail, to more targeted marketing through many more channels, including email, Internet and mobile devices. Through its expertise in website monitoring, Hitwise extends the range of marketing services that Experian can offer its clients.” Hitwise Press Release
Apparently Experian has been partnering with Hitwise for about four years now, so the companies obviously know each other pretty well. Other bloggers have put the aquisition down to Hitwise’s excellent blogging relations and talent for interacting with social media that has raised revenues and thus contributed to the aquisition.
So who’ll be buying who next?
Technorati Tags: hitwise, experian, ecommerce, e-commerce
April 20th, 2007 at 5:08 pm
Thanks for the comment on my blog
Love the work you are doing
Did you notice though you posted the acquisition of Hitwise for only “$240″ (a little cheap)
April 23rd, 2007 at 11:50 am
Whoops. Thanks for that Paul - A small but significant typing error!