Google Ranked World’s Most Powerful Brand
Google has been ranked the most powerful brand of 2007, above businesses like Coca Cola, Microsoft and eBay
The BRANDZ Top 100 most powerful brand of 2007 was created by Millward Brown Optimor. The ranking is measured by their dollar value. So, here’s the stats I think you might find interesting…
The top 5 were:
- Google with $66.4 billion
- General Electric with $61.9 billion
- Microsoft with $55 billion
- Coca-Cola with $44.1 billion
- China Mobile with $41.2 billion
Other companies that may be of interest to you include:
eBay at number 43
Yahoo at number 42
Amazon at number 92
Some of these rankings came as a little surprise to me, what do you think?
Google’s certainly didn’t. Google is on the growth curve. Google dominate search and having this power has allowed them to jump into other areas of advertising where by ’search’ is central. Google are sure to jump into more areas as they continue to grow, but who can blame them?
Here you can see the full list of Top 100 Brands (PDF)
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