For those of you taking advantage of Google Analytics, many of you may have received an email from google this morning announcing its new features and interface.
Google’s hope is to offer more comprehensive data to those shopping cart owners that need it, and simplify the vast amounts of data available to webmasters.
The main upgrades to Google Analytics include:
- Email reports and clearer graphs to enable users to understand data and draw solutions to potential problems.
- Plain, straight forward language descriptions to help users better understand what the statistics mean and what can be done to improve their website.
- Score cards that help to explain what certain statistics refer to.
- The dashboard also has more customisable features.
In a recent update Viart shopping cart software actually introduced a new feature that allows you to integrate Google Analytics into your shop (8th point down). For those Viart owners that haven’t done that yet - I would definitely recommend it. Every shopping cart owner should analyse their traffic as it can often reveal a lot about where problem areas exist in a website, for example, points at which a user is leaving a website and as a result not converting into a customer. For marketing a website online, Google Analytics is a great tool. It can tell you where your traffic is currently coming from, what keyterms they are using to find your shopping cart and much more.
If your Google Analytics account hasn’t been upgraded yet, don’t worry, Google only started yesterday and will continue to upgrade accounts for the next several weeks.