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Ecommerce News: Google Trends Launch Hot Trends

Hot Trends is Google’s new Google Trends feature that will now report the top 100 ‘hottest’ search queries for each day.

For each ‘hot’ search query, you can view a graph that displays the popularity of the query, related searches and the top results from Google News, Blog Search and Web Search. These results should explain to you why the queries are so popular.

How do google define a hot trend?

Google say they use an algorythm to identify a sudden rise in a query phrase, that is not the norm for that query.  The higher the sudden rise, the hotter the topic.

You will also be able to access an archive of ‘hot’ trends - just select a past date and up pop the ‘hottest’ queries for that day!  See the people, the news and the events which defined that day in history!

At the moment Google only shows the “hottest” queries in the US, but it is expected that other countries will follow.

When you click on a search query you can even see how popular that search query is in a certain city or state and compare these stats from city to city.

I expect to see things of this nature a lot more in the future on Google’s various properties, what do you think?

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