Convert More Shoppers with More Information
A survey carried out on US web users has revealed that customers with plenty of information during the buying process can help to convert more browsers to buyers.
2,873 US online shoppers were surveyed and amongst other findings, it was revealed that almost half of consumers have abandoned their shopping carts because they couldn’t find the information they wanted.
56% of consumers surveyed said they wanted to be able to access information during the checkout process
The survey was carried out by Harris Interactive. Follow this link to view the full Online Retail report.
Further reading:
Shopping Cart Abandonment
84% of Online Shoppers Don’t Browse
Technorati Tags: ecommerce, webmaster, online shopping, retail, shopping carts