The latest statistics from Hitwise has revealed that the arrival of MySpace has had a significant impact on shopping carts. Shopping carts now receive 3.15% from MySpace - up 86.1% in the past year
LeeAnn Prescott from Hitwise notes that the increase from MySpace to ecommerce shopping sites could have several explanations: more advertising presence on the site, a general increase in traffic to the website or Google search on the site.
So, despite scepticism about the advent of social marketing, it seems it might be starting to take hold. TopShop for example got 5% of its shopping traffic from MySpace.
It will be interesting to see what the traffic stats are from social network sites next year. My prediction: Facebook will be up there with MySpace and there presence for ecommerce sites will continue to grow!