Viart Shop

Shopping cart abandonment is a significant issue for all merchants.  Before completing the checkout process, it is thought that as much as 75% of shoppers abandon their shopping carts - as reported by industry research reports.

There are a few ways merchants can identify drop out points.  My personal favourite is using Google analytics.  Anyone with a website can enable google analytics and amongst many features you can evaluate in great detail visitor navigation and analyse their behaviour.   As a result merchants can pinpoint and improve certain areas of a website so as to avoid shopping cart abandonment.

Another way to identify obsticals in order completion is to utilise a shopping cart abandonment survey.  This could be sent to abandoned or lost customers.  There’s an article on this strategy here: Using Surveys to Understand Shopping Cart Abandonment

Another article you might find interesting is: Shopping Cart Abandonment
Technorati Tags: shopping cart abandonment, website usability
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This entry was posted on Monday, July 2nd, 2007 at 2:05 pm and is filed under Shopping Cart Software. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.