The Online Christmas Shopping Statistics Are In

Forester Research reports online retail sales this holiday season will reach US$27 billion in the United States. Jupiter Research predict a little more optimistically at $32 billion. It looks like ecommerce is on the rise with Jupiter further predicting a record 114 million users will buy online this holiday season.

Going into detail Forester research state that three out of four Christmas shoppers said they plan to shop for holiday gifts online and 75 percent of shoppers said they are likely to purchase gifts online from small businesses.

JupiterResearch predict "we'll see the continued trend of people shopping a little bit later. Even though the ultimate peak might be around the 15th, we don't expect to see a dramatic drop off during the following week."

There are numerous ways for shoppers to shop online and a number of different types of shoppers. Some shoppers might use the search engines, others may use a price comparison site and others may go to a market place. The article at Ecomeerce Times delves into what shoppers will be looking for when shopping online, from shipping times/ costs to niche services and websites, and when shopping cart owners should expect the Christmas peak to end.