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The big search engines deliver search results that are dramatically different, according to a new study.

According to a new study the big players in search; Google, Yahoo, MSN and Ask, all return very different search results.  In fact the first page results from all four search engines overlapped by less than 1%.

The study, conducted by metasearch engine Dogpile and technology provider InfoSpace, also revealed that 3.6%of the top organic search results were the same across all search engines for any given query.  This result is down from 7.0% in July 2005.

The study also found that:

1. A huge 88.3% of all search results were unique to one search engine.
2. Only 2.2% of total results were shared across 3 search engines.
3. The majority of all first page results were unique to one search engine:

• 69.9% of Google first page results were unique to them.
• 79.4% of Yahoo’s first page results were unique to them.
• 80.1% of MSN’s first page results were unique to them.
• 75% of Ask’s first page results were unique to them.

I find these results very suprising actually… I thought there would be a lot more of an overlap between search results!

Technorati Tags: search, google, dogpile, infospace, yahoo, msn, ask, search engine news
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This entry was posted on Thursday, June 14th, 2007 at 3:14 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.