The big search engines deliver search results that are dramatically different, according to a new study.
According to a new study the big players in search; Google, Yahoo, MSN and Ask, all return very different search results. In fact the first page results from all four search engines overlapped by less than 1%.
The study, conducted by metasearch engine Dogpile and technology provider InfoSpace, also revealed that 3.6%of the top organic search results were the same across all search engines for any given query. This result is down from 7.0% in July 2005.
The study also found that:
- A huge 88.3% of all search results were unique to one search engine.
- Only 2.2% of total results were shared across 3 search engines.
- The majority of all first page results were unique to one search engine:
- 69.9% of Google first page results were unique to them.
- 79.4% of Yahoo’s first page results were unique to them.
- 80.1% of MSN’s first page results were unique to them.
- 75% of Ask’s first page results were unique to them.
I find these results very suprising actually… I thought there would be a lot more of an overlap between search results!