Christmas is going to be bigger than ever this year with over £13.8 billion to be spent by the UK’s 27 million e-shoppers, According to Forester Resesearch*. This prediction is up 42% on last Christmas, compared to IMRG’s 2006 data.
Why is Online Spending Continuing to Rise?
61% of homes are now connected to the Internet and 84% of online households in the UK now use a broadband connection. But more than that, confidence in website security is rising; in fact it’s where many people feel most comfortable. According to the latest IMRG Customer Service Index by eDigitalResearch and ipoints, confidence in website security rose two percentage points in the past quarter to 75.6%. Similar causes were accounted for when UK online shopping sales rose 80% in the summer.
Jo Evans, IMRG’s Managing Director commented: “Like a lot of people, I have already begun my Christmas shopping without having to battle with traffic and crowds, by buying online. I have thousands of shops available to me, and if they are displaying the ISIS / IDIS logos, I know they are trustworthy and reliable, and I can shop safely and securely receiving my purchases at home in good time for giving to my family and friends.”
The demographic profile of the web is also changing. At one time the young, male demographic dominated online sales, but in recent times this has migrated. Now every age group, across both sexes is well represented in the share of Internet retailing spend.
Commenting on this, Simon Pitts, Managing Director of GlobalPositioningSystems.co.uk says: “We have certainly witnessed sales growth amongst a wider age group and across both sexes. This is especially true for the older generation. It seems the older generation are beginning to embrace technology; they are embracing the convenience of the Internet and also the benefits of consumer electronics.”
Hitwise research backs this, confirming: “In the UK internet users aged 55+, the ’silver surfers’, are the 2nd largest demographic group online”.
Are Christmas sales online heading for another record amount?
More and more people are connecting to the Internet and people are continuing to use the Internet to compare prices.
“At Christmas time, when budgets are tight, shoppers are especially interested in finding the best value for money.” Says Simon Pitts.
Where better to do this than on the Internet?
Shoppers can browse and compare every shop from the comfort of their own home without having to battle with the crowds, and more choice and availability is a desirable choice. Shoppers can even track their order right to their door, and select a delivery option to suit them.”
In essence, the Internet has become a more convenient way to shop. Roll on the Christmas Season.