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What are friendly URLs?

Friendly URL is our new feature which allows you creating search engine friendly URLs. You can create them manually or let the system do this for you. First of all please go to Settings > System > Global Settings > Friendly URLs Settings, turn on the feature (Activate Friendly URLs), select how you want these URLs to be generated (Auto-generate Friendly URLs) and extensions ( Friendly Extension). These are general settings for friendly URLs. However, note that you have to set up your apache as well. Please create a .htaccess file in your root folder and write the following string into it

ErrorDocument 404 /friendly_url.php

After that please restart the apache. Your friendly URL option should be active now. You can set up friendly URLs for individual products at Administration > Shopping Cart > Products and Categories > product details > Friendly URL.

To configure fURLs on your IIS, you are to do the following:

1) Open IIS Manage.
2) Right Click on the web site node and choose properties.
3) Click on the Custom Errors Tab.
4) Scroll down until you see the HTTP Error -- 404.
5) Double click on 404 to open the "Error Mapping Properties" dialog.
6) Change the Message Type to URL.
7) For the URL enter in /friendly_url.php
8) Click OK and Then OK again

You can also refer to this page to get more information on this topic: http://www.prusak.com/archives/2006-01-23/ipb-seo-friendly-urls-with-iis/